ADVERTISING FOR TRUE AGENCIES
"Catching the Eye"

The issue of "Advertising versus Word-of-Mouth" usually misses the point. If Word-of-Mouth costs nothing and provides more clients than an agency can handle, then shelling out for advertising is indeed foolish. But even when ads themselves don't bring in clients, word-of-mouth is both catalyzed and supported by an advertising presence. Clever ads put mouths into action. Ads remind former clients to keep the word spreading. Ads remind prospective clients that this is the agency that so-and-so recommended. But above all, creative well-targeted ads do bring in clients, and -- given the size of a real estate commission -- one client pays for many ads.

Nothing beats the word of mouth in the long run. But long run benefits come only in the long run, and only to those who tend to business in the short run. Two short-run activities promote long-run word-of-mouth -- they are:

  1. quality performance and
  2. quality advertising.

The "catch" is that one gets to perform only after others get the word.

AdVan will get their attention -- and then it's up to you.

"AdVan Advertising" brings together the three fundamental attributes needed for successful advertising in this market:

* Market Insight *

* Advertising Expertise *

* Creativity *

The first two are complemented by a double portion of the third in the AdVan combination of Ray Wilson and Sandra Redemske. Buyer agents in particular will recognize Ray for his writings on the industry, agency, and consumer rights. Rather than making itself known, Redemske Advertising has been making its clients well known to their specific local and national markets for many years. Sandra's skills will now focus the energy of Ray's knowledge to arouse the attention of real estate consumers and awaken their need to listen to the truth.

True agencies will have that truth on their side; and most true agents know how to articulate that truth to clients. However, AdVan will provide printed materials to organize and support the case made to prospective clients, and also to serve as tangible incentives for prospects to contact and visit the agency.

Cost of the AdVan service will be very reasonable. Fees for ad copy will be minimal, and low-cost handout materials (booklets, brochures) may be purchased in small lots. If larger lots are needed, then it is only because the ads are working and prospects coming in. It should sound like a deal no agency would want to refuse.

Some firms will, of course, choose not to use this professional advertising service

-- much as some home sellers choose to "go FSBO".
Other firms will remain satisfied with ads put together for them by the ad departments of their local newspapers and magazines
-- much as some buyers remain satisfied with the service rendered to them by sellers' agents.
We understand
-- much as you understand when you encounter people passing up your superior service....

A host of creative eye-catching ads are near ready. However, taking more time than originally scheduled are the supporting materials necessary to make it a true "system" for bringing in clients. Details will be published here as they are developed. In the meantime, your questions, comments, and -- of course -- expressions of interest are most welcome.


EMail us.